The Logic Puzzle Museum in Burlington, Wis., opens its doors Nov. 3 to brave souls who share a common love for alliteration - and a willingness to be just a little bit humiliated.

For the seventh year in a row, the museum is hosting a tongue-twister competition. In this asap podcast, ANNA JANE GROSSMAN talks to the museum's founder and others to learn why some people might be drawn to Sally and her seashells by the seashore.

Turns out there might be more to these verbal amusements than meets the ear.

---

Download the podcast here: http://asap.ap.org/data/interactives/_lifestyles/podcasts/1024asap_tongue.mp

3

---

Visit the Logic Puzzle Museum's Web site here: http://www.logicpuzzlemuseum.org/

---

Visit the Fumbling Words Web site: http://www.fumblingwords.com

---

Anna Jane Grossman is a freelance writer based in New York.